Brand Story

Brand Story
Photo of Laurence and Chico

Laurence & Chico is a Canadian womenswear brand established in 2015 by Laurence Li and Chico Wang. The brand’s inspiration comes from Laurence’s personalized illustrations depicting their daily lives. The illustrations show only Laurence and Chico drawn as two human characters, whereas friends and family are all characterized into animals, plants, fruits or vegetable figures. Laurence’s illustrations evoke a unique sense of humor with vivid colors inspiring Chico to use elements from such to create an imaginative, bold yet delicate prints and silhouettes for their collections.